BMO Financial Group, in partnership with Cineplex Digital Media, has installed a large video wall at its flagship location at First Canadian Place in downtown Toronto. Sarah Van Lange, director of communications for Cineplex, said the new digital installation is the largest canvas for a financial institution in North America.
The digital wall in the First Canadian Place concourse is meant to highlight BMO’s brand promise that “We’re Here to Help.” Made up of two video walls containing 15 55-inch screens per wall, passersby can use the video wall to find information about their commute, as well as BMO trivia, weather and train schedules.
The first creative piece featured on the video wall is titled “Inclusion.” Created for Pride Month and designed by the CDM creative team, the piece is a celebration of diversity, inclusivity and acceptance, Van Lange said. It depicts the story of an individual’s journey of growth and finding acceptance. The piece will be showcased through mid-July.
CDM developed this digital strategy for BMO from solution development, installation and content strategy, to dayparting, creative strategy and content development, Van Lange said. The company has had a relationship with the BMO for more than four years, handling its in-branch digital merchandising.
- Givex partners with Elo to offer an integrated point of sale and ordering kiosk solution to revolutionize the quick service industry - August 21, 2018
- Almo Corporation gives back to community and professional industry through summer fundraising and outreach - August 21, 2018
- Almo Professional A/V announces 2018 Vendor Partner Awards of Excellence winners - August 16, 2018
- LG launches new ‘Pocket Photo Snap’ hybrid camera-printer in the U.S. - August 16, 2018
- Zivelo introduces financing options for clients - August 16, 2018
- Intel artificial intelligence helps bring ‘The Meg’ mega shark to the big screen - August 16, 2018
- Fan favorite honey sesame chicken breast makes short but sweet return to Panda Express - August 16, 2018
- Video walls slim down and lighten up to reduce costs - August 15, 2018
- How can digital signage deliver better retail experiences to lift sales? - August 15, 2018
- Innovating for the ‘data-centric’ era - August 15, 2018