Digital signage adds interactivity to BMW popup store

Reality Interactive took the digital signage experience that it incorporated into BMW dealerships around the country and installed it into the BMW i8 Pop-Up store located in South Coast Plaza in Costa Mesa, California. The digital signage included BMW marketing content and attractive visuals for the millennial consumer.  The concept of the technology was driven through creative design and the interactive innovation of the futuristic i8 model.

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