Tetris is big in Tel Aviv

No, seriously. Really big. Like 10 stories tall big.

Last month the Israeli city created an interactive experience for people by turning its City Hall into a playable Tetris game, complete with 5-foot-tall joysticks in a nearby square that allowed passersby to play each other in the retro favorite video game.

According to CNN:

The city of Tel Aviv has turned the facade of its City Hall building into a playable Tetris game.

This past weekend, the Tel Aviv-Yafo Municipality building was outfitted with a 32,000-square-foot screen made up of 480 LED lights. Meanwhile, two big joysticks — nearby five feet tall — were placed in the middle of nearby Rabin Square, where people were encouraged to play against each other.

The building not only supported Tetris but other ’80s game favorites such as Snake and Pong.

The installation is a part of the DLD Tel Aviv Innovation Festival coming to the city later this month (September 25 – September 29).

While people can play Tetris on the building this week, it’ll also be accessible every Thursday after dark until the end of the month.

This isn’t the first time Tetris has made its way to buildings. In 2014, the game was played on the surface of a 29-story high rise in Philadelphia. The year before, a group of MIT students hacked the side of a campus building — by using wirelessly-controlled LED lights and a controller attached to a podium — to play. The trend goes as far back as 1995 when Delft University of Technology in the Netherlands attempted a similar stunt.

Now that’s taking the interactive customer experience to whole other level.

Watch a video of the game in action, below:

Christopher Hall

Christopher Hall is the Managing Director of the ICX Association. As the former editor of both DigitalSignageToday.com and KioskMarketplace.com, he brings years of experience as a reporter and analyst of the interactive technology space to bear in his role as he works to move the interactive customer experience technology sector forward.

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