Portland Expo Center goes ‘Tradigital’ with digital signage

Allure, a Christie Company, a leader in activating brands, environments and experiences digitally, recently completed its newest convention center digital signage deployment at the Portland Expo Center, in Portland Oregon. The inaugural phase of a planned multiyear deployment features dynamic digital signage solutions for various areas of the facility ranging from box offices and meeting rooms to concessions areas, entrance lobbies and more.

allure-box-office-640The digital signage collaboration with EXPO features multiple display formats and content solutions from Allure including engaging video walls, digital menu boards, DigiBox flexible digital box office scheduling event promotion, as well as digital merchandisers and more – all supported on Allure’s proven enterprise software platform. “Selecting Allure as our strategic partner emphasizes our commitment to leadership in our industry as we combine the newest technological advancements to improve operations and enhance our core commitment to providing market-leading guest and exhibitor experiences,” said Matthew Rotchford, Director of the Portland Expo Center. He continued, “Perhaps most exciting for exhibitors and attendees at the Expo Center is that this is just the first phase of our strategy to elevate our guest experiences at our facility. Allure was a positive partner in all phases of this project’s deployment.”

To bring this vision to life, both organizations collaborated on a road map to digitally transform the visitor and exhibitor experience at EXPO from the inside out. “The strategic vision shared by Matthew and the entire EXPO team motivated us from the start; having the unique opportunity to integrate leading-edge digital display solutions within the context of this community asset has been an exciting challenge,” said George Yunis, SVP of Marketing at Allure. “And as we’ve experienced with other civic venues we’ve been privileged to support with our solutions, our ‘Tradigital’ approach to blending digital technology in traditional environments has been received extremely by visitors and facility users alike.”

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