(From left to right: Alan Hughes, Next/Now, Ellette Thomas and Neil Thomas, Axis Display Group)

The Interactive Customer Experience Association honored excellence in interactive customer experience technologies with its 2017 Elevate Awards, handed out at a convivial dinner party at the Star, the Dallas Cowboys’ headquarters and training facility, held as part of this year’s ICX Summit 2017.

The Awards, judged by a panel of industry experts and journalists, were handed out in 10 categories ranging from best ICX content in point-of-wait and point-of-sale deployments, best ICX deployments in retail, healthcare, e-commerce and more. In addition to those 10, another award honored the ICX Influencer of the Year. That honor this year went to Under Armour for the brand’s continued dedication to creating unique and engaging in-store experiences for its customers in what seems to have become a corporate philosophy of using technology to create transcendent interactive customer experiences both in its stores and in some cases at the stores before they even open.

“It’s with great honor that I accept the ICX Association’s Influencer of the Year award. We are at a very exciting point in the evolution of retail and being recognized as an influential leader in this vastly changing field is a huge honor,” said Christiana DiMattesa, Senior Retail Marketing Manager, Brand House & Factory House, for Under Armour. “The changes in customer behavior and customer expectations have forced us as retailers to either evolve or die. The drive to innovate, the passion to always put our customers first and the adrenaline to constantly evolve is necessary to succeed in this changing retail landscape. I want to particularly thank my peer members of the ICXA, as the the ability to collaborate with other retail thought leaders is a constant inspiration.”

“The award winners again this year exemplified the kind of creative, innovative and imaginative customer experiences that brands are going to have to emulate to stay relevant in an ever more competitive and fractured market,” said ICX Association Managing Director Christopher Hall, after the awards ceremony. “Retail, especially, is at an inflection point and will need this kind of forward-thinking work.”

In addition to the Elevate Awards, this year’s event also saw the presentation of the first annual KioskMarketplace.com Kiosk Innovation of the Year Award, presented to Frank Olea, CEO of Olea Kiosks.

Elliot Maras, editor of Kiosk Marketplace, said the Kiosk Innovation of the Year Award was created to honor commitment to excellence and to honor kiosk innovation.

“Last year, we asked our readers to nominate kiosks deserving this recognition,” Maras said. “We reviewed the nominations and came up with 24 we deemed worthy of a final vote by our readers. The readers assigned a numerical score to the 24 ballots.”

Olea Kiosks won the award for its Verona Healthcare Kiosk.

The Awards ceremony and dinner party, featuring tours of the facility, were held in conjunction with this year’s ICX Summit, held nearby at the Four Seasons Resort and Club Dallas at Las Colinas. The Summit is an annual conference devoted to showcasing the innovative ways technology can be used to create transcendent customer experiences.

“The Elevate Awards showcase overall excellence, creativity, design and teamwork from those who support the industry with dedication,” said Kathy Doyle, executive vice president and publisher of Networld Media Group, organizers of the Summit and parent company of the Association. “We are honored to present the best in class each year at the ICX Summit.”

The 2017 ICX Association Excellence Awards winners are:

Best ICX Content, Point of Sale: LG Best Buy Wall, by Sandbox

Judges’ comments:

“Fantastic lift for primary sales objective and bundled sales! More inviting and cost effective than a store within a store.”

“[Sandbox] scores a grand slam with this project, judging from the content quality, the strategy of the deployments and the results. Excellence in every aspect.”

Best ICX Content, Point of Wait BMO First Canadian Place –  Seasonal Campaign, by Cineplex

Judges’ comments:

“Gorgeous visually. Really accomplished bringing the outdoors in.”

“Excellent experience of ambient media for branding. The motion activation adds significantly to the engagement, which is anchored in rich images that are contextually relevant to the time and place.”

Best ICX Deployment: E-commerce: ShopBMW E-commerce, by Reality Interactive

Judges’ comments:

“Fantastic, much needed improvement in mobile interface. Nice clean look! Well designed and easy to use. The sales lift is outstanding … Great success.”

“The quality of the solution is outstanding!”

Best ICX Deployment, Financial Services: China Zheshang Bank, by Shikatani LaCroix Design

China Zheshang Bank from Shikatani Lacroix on Vimeo.

Judges’ comments:

“The array of media messaging and interaction is impressive, as is the way in which it has been integrated into design.”

“The project was multifaceted and delivered a new experience to customers.”

Best ICX deployment, Digital out of Home: BP’s Meet Miles by NEXT/NOW, with partner Ogilvy

BP “Meet Miles” Case Study from Next/Now™ on Vimeo.

Judge’s comments:

“Fun and creative execution. Looks spot on for Millennials!”

“Technologically impressive!”

Best ICX Deployment, Retail: Trek Rider Analysis Tool, by NEXT/NOW with partner Axis Display Group

Trek Rider Analysis Tool from Next/Now™ on Vimeo.

Judge’s comments:

“I wish I’d been able to use one of these when I bought my bike!”

“A truly innovative kiosk use case. This is a retail environment that requires a high level of customer service, and this concept makes the customer experience more efficient with the use of a kiosk.”

Best ICX Deployment, Healthcare: San Francisco General Hospital Foundation Interactive Donor Recognition Wall, by Sensory Interactive

SFGH Foundation – Interactive Donor Recognition Wall from Sensory Interactive on Vimeo.

Judge’s comments:

“Visually jaw dropping! I would love to see this one in person.”

“Really a terrific deployment in an area where it would be very easy to misstep.”

Best ICX Deployment, Travel: Ontario Tourism’s OnRoute Information Kiosk, by Cineplex Digital Media

Judges’ comments:

“Great for highway/traffic/route info, or just to wake up weary drivers! Nice improvement over the rack of brochures that used to show local attractions.”

“The quality of the technology is impressive, the purpose clear, and the results indicate the project succeeded.”

Best ICX Deployment, Other: McDonald’s Pit Crew, by NEXT/NOW, with partners with partners Kemper Lesnik and Evolve Concepts

McDonald’s Vive VR Pit Crew Challenge from Next/Now™ on Vimeo.

Judge’s comments:

“What a fun use of technology with an audience ripe for engagement.”

“A grand slam!”

Deployment of the Year: McDonald’s Virtual Pit Crew Experience, by NEXT/NOW with partners Kemper Lesnik and Evolve Concepts

The highest scoring entry across all categories.

Influencer of the Year: Under Armour – For their continued devotion to creating unique and engaging experiences for their customers, and for a corporate philosophy that embraces the ongoing deployments of innovative ICX technologies.

 

Christopher Hall

Christopher Hall is the Managing Director of the ICX Association. As the former editor of both DigitalSignageToday.com and KioskMarketplace.com, he brings years of experience as a reporter and analyst of the interactive technology space to bear in his role as he works to move the interactive customer experience technology sector forward.

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