By Mvix(USA), Inc.

One of the most commonly asked questions by our users is, “Do I have to pay to use your digital signage software?

The answer is no. Our web-based CMS platform, XhibitSignage, is free to use.

This is usually followed by, “Why do you provide free digital signage software? What is your business model?

It’s because of questions like these that we’d like to discuss some common topics that people ask us about:

  • Why is your software free to use?
  • What are the costs of running a digital signage network?
  • What’s the catch?!?

First and foremost, XhibitSignage is a FREE digital signage software, but NOT an open source software. It is freely available, as in “free beer!” but not free to modify, recreate or redistribute in any way you like. Our free digital signage software is accessible to clients who use our proprietary digital signage devices.

Is it the right business model?

Although the cost of digital signage technologies has been gradually decreasing in the past few years, a digital signage network still represents a fairly large investment for most end users, especially SMBs. For any digital signage project, there are two elements to consider:

  • The capital expenditure (CAPEX), or the initial hardware and software investment in the implementation
  • The recurring operational expenditure (OPEX) for content, subscriptions, management, contracts, etc.

OPEX becomes burdensome in most digital signage projects when users realize the real and ongoing costs of content creation and management. A majority of digital signage software platforms come with recurring fees and subscriptions, thereby making the total OPEX untenable.

Selecting an operating platform without taking these factors into account may have catastrophic consequences on the utilization of the signage network and its overall ROI.

Is a free digital signage software any good?

The quality of our free digital signage software is best demonstrated by the thousands of successful signage networks that are currently operational across the world. The web-based CMS has been a recipient of the top awards in our industry, as rated by trade experts and enthusiasts.

The obvious question then is “Why don’t you ‘sell’ the software if it is as good as everyone says?

To explain this paradigm, it is essential to discuss how we make profits.

Mvix is a turnkey digital signage solutions provider i.e., we provide end-to-end solutions for digital signage projects. While our digital signage software is free, the total digital signage solution is not free. Our expertise and skills encompass project planningimplementationinstallationcontent strategydesignsupport, and ongoing managed services. We believe that the digital signage hardware and software is a means to an end, and not the ultimate end goal for our clients.

While the hardware and software are the core components of any digital signage project, our clients value our ability to provide a turnkey project implementation coupled with meaningful on-screen visual experiences. By providing free digital signage software, we emphasize the value and impact of on-screen content, which are the dynamic visualizations of the overall ROI of the project.

The philosophy behind offering free digital signage software is strengthened by the fact that software is unlike other tangible product–once a software program is developed, the cost of distributing it to clients is minimal. On the contrary, each signage player sold has tangible components and costs–casings, hard drives, shipping, etc. We calculate the total manufacturing cost of our devices and decide on a reasonable profit margin that is fair and equitable.

An open and honest business model yields itself to higher client satisfaction and retention and allows us to prosper and grow at the same pace as our clients do.

Is Mvix Digital Signage Software really “free”?

Yes, XhibitSignage is indeed free for all Mvix customers to use. There are no licensing or monthly fees associated with the use of our software with our Xhibit line of signage players.

We sell a range of digital signage players, targeted toward a variety of client needs, solutions, and budgets. These players are bundled with access to our free digital signage software.

At the same time, we also offer our signage software on a licensing basis for clients who intend to use their own signage hardware such as chrome devices and LG SoC screens.

How about Support and Software Updates? Are they free too?

Happy customers are the foundation of a successful business, but it takes time and effort to build a relationship and keep them satisfied. We would be doing an injustice to our clients if we did not offer free ongoing support and software updates.

Similar to our approach of offering signage solutions across various levels of project requirements, our support and service levels are also differentiated across client needs. All of our clients have free access to industry standard technical support and customer service, with an option to upgrade, if needed.

Software updates are provided free of charge, multiple times a year.

What’s the catch?

There is no catch!

Mvix provides a turnkey digital signage platform for SMBs to access enterprise-grade networks. As an integral part of the overall solution, the free digital signage software is bundled with the signage player. Ensuring a fair pricing schedule and by keeping the OPEX low, we motivate our clients to budget for content and ongoing management. Such a paradigm helps improve adoption, promotes R&D, and, in-turn, helps us offer professional services.

We are proud to offer this award-winning, best-in-class digital signage software for free, along with free technical support and software updates. Our clients benefit from all of this with no hidden charges, no under-the-belt add-ons, and no uncharitable schemes.

At Mvix, we believe that customers’ delight should be easy to achieve if you are fair, open and honest!

Photo Credit: iStockPhoto.com
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