Big data is where it’s at when it comes to must-have marketing technology, said Chris Ruszkowski, VP of marketing for Quizno’s.

“Marketing has always been about the insights and understanding your target audience,” he told Hughes’ Jeff Bradbury during the Fast Casual Executive Summit. “Technology is allowing us to better understand our demographics and reach them. The cool thing is seeing our promotions in real time.”

The 2018 Summit is Oct. 7-9 in Seattle. Register here.

Posted with permission from
photos courtesy of Networld Media Group
Cherryh Cansler

Cherryh Cansler

Cherryh Cansler has been a reporter and editor for nearly 15 years, writing on a variety of topics, ranging from the restaurant industry to business and health and fitness news. Before joining Networld Media Group as managing editor of Food/Retail Publications, she was content specialist at Barkley ad agency in Kansas City and has served as editor for several publications. She's also written for several daily newspapers, magazines and websites, including Forbes, The Kansas City Star and American Fitness magazine.

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