Pre-order Jean Pierre Lacroix’s new book, “Desire by Design.” Learn how to order your copy today.

With over 35 years of experience in the design and branding industry, Shikatani Lacroix’s president, Jean-Pierre Lacroix, has gained invaluable expertise across a wide range of disciplines. Jean-Pierre has compiled some of these insights into a new book, Desire by Design: What Data-Driven Marketers Should Know About Driving Desire for their Brands, which is now available for pre-order.

In Desire by Design, Jean-Pierre unravels the irrational element of desire and explains how brands, designers, and marketers can tap into the emotional high that elicits such passion for certain brands. The book features interesting history, insights from scientific research, and actionable advice to lead brands from a “want” category to the much-coveted desire space in the marketplace.

Desire by Design will be launching in August 2018, and is currently available for pre-order through all major retailers, including amazon.comamazon.caBarnes & NobleIndigoGoogle Books, and iBooks.

See the video here.

Photo Credit: Shikatani Lacroix

Jean-Pierre Lacroix

Jean-Pierre Lacroix

Jean-Pierre Lacroix is President of multidisciplinary branding and design firm Shikatani Lacroix. A visionary design thinker, author and speaker, JP maintains an unwavering focus on the latest and emerging trends. Driven to produce measurable results through strategic insights, he is committed to helping brands own the consumers’ “at-purchase moment.” He is an expert at providing clients with results-driven solutions for their product and service needs, as demonstrated in his work for companies such as Cineplex Entertainment, TD Bank Group, PepsiCo Canada, Regions Bank, Cable & Wireless Communications, Toronto Blue Jays and ConAgra Foods.

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