It’s summertime. School is out and vacation plans are in. It means more traffic to hotel properties, and hoteliers use this opportunity to grow their database by capturing guest emails and profiles for marketing purposes. Marketing to previous guests is an effective way to develop a returning customer base.
And so is providing stellar accommodations. A standout hotel stay goes beyond the marketing strategy and can leave guests with an indelible impression of quality. Give guests an amazing experience and you’re likely to see it pay off in enthusiastic reviews, recommendations and return bookings. Which brings us to the hotel guest room and how to make it even better.
The guest room’s center of attention after a day of sightseeing and activities is the television. And today, there is so much more that can be done with that television.
Commercial-grade hospitality TVs are the ideal way to provide personalized services and top-quality entertainment for guests. From basic, small-screen Full HD TVs to large 4K Ultra HD smart TVs to razor-thin luxury TVs with state-of-the-art sound, hotels can have their pick and suit their budget.
Today’s hospitality TV technology enables digital decryption of premium HDTV content from cable, satellite or video-on-demand (VOD) services and supports an interactive electronic programming guide (EPG). It also facilitates easy remote TV configuration and programming via a server in the hotel’s head-end room, making configuration and setup a breeze without impacting the guests.
What’s more, hotels can provide guests with apps and lots of extras. With embedded applications such as Hulu, Crackle and YouTube, plus built-in Wi-Fi and display sharing, your tech-centric, device-enabled guests will feel right at home and be securely connected to enjoy personal content from their compatible mobile devices on their room TV.
Hotel systems integrators can take advantage of the TV/server IP-based integration and deploy customized services without the need for a set-top box. Wide platform support of HTML5, Java and Flash allows more options for SIs to develop rich, interactive custom applications guests will appreciate.
What if your hotel has non-smart TVs? An easy upgrade is a smart set-top box made specifically for the hospitality industry. It can enable advanced smart functionality and digital decryption of premium HDTV content on non-smart commercial models.
In peak season hotels are booked solid. Hoteliers ensure sufficient well-trained staff are on hand and do everything possible to keep guests from waiting long for services. And to that end, the guest room TV can play a major role by integrating custom content with interactive guest-centric features.
Using an HTML-based platform with a built-in UI design/editor that runs over an IP network, hotel SIs can keep guests up to date on hotel activities, news, weather and other information through widgets that can be placed on the TV’s home screen. Offering guests more services than ever before, an IP interface for two-way communications can enable guests to place orders for room service, book appointments at the spa, interact with the concierge, review their portfolio and check out.
Regardless of their size, hotels can benefit greatly from the latest hospitality televisions for guest rooms and innovative digital signage for the common areas. And so will today’s tech-savvy guests who are always looking for a better digital experience.
Photo Credit: iStockPhoto.com
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