E-blasts are graphical html e-mails that are 100% dedicated to your message and reach the Networld audiences of your choice.

Want to design your own e-mail? The following tips will help your message retain its proper layout across various e-mail clients, including Gmail and Outlook.

Design for a 600-800 pixel width – Many e-mail clients comfortably display text and images that are 600 pixels wide. However, wider emails may be “chopped off” in some e-mail client preview windows.

Use “http://” in all links – When embedding links for images and text, make sure you include the full link, rather than starting with “www.

Correct:  http://www.google.com
Incorrect: www.google.com

Put background colors inside tables – Several web-based e-mail clients specify a background color on the web page that displays the e-mail. As a result, background colors specified in the body tag of an e-mail may be ignored.

Avoid heavy use of CSS – Many email clients will have a difficult time displaying e-mails with style sheets. If you use CSS, it should be written inline and should primarily relate to text styling.  Also make sure to use tables, as CSS formatting can cause issues with many e-mail clients.

Use center tags – Center tags help ensure your e-mails display consistently across web-based email clients.

Use only JPEG, PNG and GIF(static) images – All images must be served on your company’s servers.

Don’t use JavaScript or style tags

Limit the use of non-standard languages – Many e-mail clients are not able to properly render Microsoft’s Rich Text Format (RTF). This is because the subscriber’s email client requires Microsoft software to properly interpret it. Look for (MSO) tags in the body of your HTML to identify Microsoft RTF.

 

The top five e-blasts in recent history

E-mail is still one of the most effective means of reaching ICXA’s audiences online or through mobile. When you sponsor one of our newsletters, remember:

Keep your messaging current.  Rather than running the same copy and graphics for months at a time, we recommend you update your ad after it’s been featured in two newsletter editions.

Send us your content early.  We request that you send your copy and graphics to our marketing services department at least four working days prior to the newsletter publication date. Otherwise you could forfeit your slot. The publication dates for your sponsored messages are listed in your contract.

View a sample newsletter:

Based on the kind of sponsorship you’ve purchased, we’ll need the following:

Leaderboard – 625 x 60
Static image (625 x 60)

Medium Rectangle – 300 x 250
One  static 300 x 250 image

Banner Ad Specifications

LEADERBOARD

Size: 728×90 pixels and (320×50 static for mobile)

Format: html5, png, jpg, gif, third-party tags also accepted

File Size: Max 75k

Special Instructions:
All HTML5 banners must include a ClickTAG to enable links and tracking. All files associated with the banner (images, css, js etc) must be hosted on your servers or embedded absolute in the code. If using HTML5 creative please provide the html file or the URL to the html file when submitting.

Animation Allowed: Yes – Maximum 3 rotations – no forever looping.


MEDIUM RECTANGLE 

Size:300×250 pixels

Format: html5, png, jpg, gif, third-party tags also accepted

File Size: Max 75k

Special Instructions:

Special Instructions:
All HTML5 banners must include a ClickTAG to enable links and tracking. All files associated with the banner (images, css, js etc) must be hosted on your servers or embedded absolute in the code. If using HTML5 creative please provide the html file or the URL to the html file when submitting.

Animation Allowed: Yes – Maximum 3 rotations – no forever looping.

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