ICX Speakers Bureau

Looking for an expert to speak at your next event? We’ve got you covered.

Consistent with our mission of connecting B2C brands with technology that elevates the customer experience, we have formed a speakers bureau, made up of members who also happen to be the leading experts in our industry.

This group is able to support presentations and panel programs at many different forums, including tradeshows, conferences, course, vertical industry meetings, webinars and legislative hearings.

If you are interested in booking one of our speakers, contact them directly to initiate a conversation. If you have any other questions, contact us. To view more info about an individual, click on their name below.

Stuart Armstrong
President Americas, ComQi
New York, New York

With 20 years’ experience in assisting companies achieve their strategic and operational objectives, Stuart has led in the creation and adoption of sales and marketing best practices. These practices have helped companies in industries ranging from retailers and packaged goods and food/beverage to information services and pharmaceuticals reach their business objectives.

Stuart’s career is marked by an early recognition of the potential of digital systems to drive companies’ productivity and performance. Prior to joining Digital View (now ComQi) in February 2004, Stuart was Senior Vice President at Euro RSCG Meridian (part of Havas Advertising, www.havas.com), a leading consulting firm to the consumer goods and retailing industries. In addition to his responsibilities with Meridian, Stuart also served as liaison to Euro RSCG Partners, a true integrated marketing communications agency. In this role, Stuart identified opportunities with existing and prospective clients to create media-neutral strategies utilizing a variety of marketing strategies and tactics.

Prior to Meridian, Stuart was VP of Sales for Gelco Information Network (www.gelcotrade.com), a leading provider of trade management B2B solutions to the consumer goods industry. Previously, he served as President and Founding Partner of Performance Wave, Inc., which developed, sold and serviced the industry’s first web-based Category and Promotional Management solution. Performance Wave was acquired by Gelco in April 1999.

His early career is highlighted with positions at Information Resources Inc. (us.infores.com) as Director of Product Management and Product Marketing and the founding in 1989 of one of the first B2B multimedia agencies in the US, L.A. Image.

Recent Presentation (1):

01/13/2009
NRF Show
New York, NY

Creating Competitive Advantage with In-Store Digital Signage

This session is designed to point you in the best direction regarding the use of In-store Digital Signage to: 1. Drive increases in your core metrics such as conversion, sales uplift, promotional effectiveness and inventory efficiencies; 2. Put teeth into your cross-channel merchandising strategies; 3. Support staff communications and training; and 4. Introduce new revenue sources through media ad sales. In addition, we will outline financing approaches that eliminates any capital expenditures and moves all the cost to monthly operating expenses.

Recent Presentation (2):

05/12/2008
Henry Stewart New York 2008’s Digital Asset Management & Marketing Operations Symposium
New York City
Digital Media Networks

This session will explore content development strategies for digital media networks at retail. Panelists will discuss how to build and maintain a content archive, what kind of content works best at retail, and what’s new and innovative in the space.

Expertise – Digital Signage Subjects:

  • Advertising
  • Service
  • Software
  • Strategy

Expertise – Vertical Industries:

  • Casinos
  • Employee Communications
  • Financial/Banking
  • Healthcare
  • Retail
  • Supply Chain
  • Travel
  • End-to-end Digital Signage Implimentation

Expertise – Project Management:

  • Justification
  • ROI Measurement
  • Planning
  • Implementation

Expertise – Industry Outlook, Trends and Statistics:

  • General Trends
  • Successes and Failures

Lyle Bunn
Principal & Strategy Architect, BUNN Co.
Brighton, Ont. Canada

Lyle Bunn is Principal and Strategy Architect of BUNN Co., an independent consultant, advisor, commentator and educator to investors, operators, suppliers and users of digital signage and dynamic place-based media. He has contributed to hundreds of end users, networks, projects and suppliers across North America for almost a decade and is especially well known for his contributions to education and advancing best practices in digital signage. Some contributions include:

  • Over 150 published articles and white papers.
  • Editor/principal writer of industry supplements in USA Today, The Wall Street Journal and Canada’s National Post newspapers.
  • Academy Faculty of InfoComm International.
  • Advisory Boards of Digital Signage Expo and Customer Engagement Technology World and on the education committee of Digital Signage Federation (DSF).
  • First Chair of the Education Committee of the POPAI Digital Signage Working Group.
  • Judge. DIGI Awards, POPAI Digital Signage Awards, Fourth Screen Awards and Digital Signage Persons of the Year.
  • The only individual named in the 2005 Digital Signage Top Ten List, among companies such as Thompson, 3M, Clear Channel, Focus Media and others.
  • eBook titled the “Digital Signage Planning Guide,” in its 5th edition is used around the world.
  • Over 1600 people have been trained using the “SPEED” Digital Signage Training Program” which is accredited by InfoComm International for CTS Ru units, and is offered online to end users, media professionals, suppliers and investors by the Digital Screenmedia Association (DSA).
  • Presentations to and on behalf of the Digital Signage Industry at all major Digital Signage events as well as National Association of Broadcasters, Consumer Electronics Show and others.

Jeff Hastings
CEO, BrightSign
Los Gatos, CA

Jeff Hastings joined BrightSign as CEO in August 2009. He brings a wealth of experience in digital media and technology. Prior to BrightSign, he served as Corel’s president and general manager of digital media, responsible for developing and implementing all aspects of the company’s digital media strategy. Prior to joining Corel, he served as general manager at Pinnacle Systems, the consumer division of Avid, where he was responsible for all aspects of the company’s global operations. Prior to joining Pinnacle, Jeff Hastings was COO of M-Audio, another Avid company. He was responsible for taking M-Audio’s highly regarded tools for computer-centric musicians and professionals and expanding their reach into the consumer market. Before this, he served as president of Rio, the company that pioneered the MP3 space by introducing the industry’s first MP3 player. Jeff Hastings holds a bachelor’s degree in computer science from Purdue University and holds eight U.S. patents.

Expertise – Digital Signage Subjects:

  • Hardware
  • Network Management
  • Service
  • Software
  • Strategy

Expertise – Vertical Industries:

  • Hospitality
  • Restaurant
  • Retail
  • Transportation

Expertise – Industry Outlook Trends and Statistics:

  • General Trends
  • Successes and Failures
  • Forecasts

Linda Hofflander
Director of Vertical Marketing, Samsung

Linda has held various senior management positions specializing in strategic planning and business development. She has launched countless products and drove highly innovative marketing and business development programs. Her 20+ years of experience developing and executing strategic business plans in a variety of mediums. She currently serves on the University of Minnesota Alumni Association Board – Marketing Communication Committee and the Digital Signage Association (DSA) Advisory Board

Publications:

On file with DSA: co-authored /contributing member of: BEST PRACTICES Digital Signage Content published by Networld Alliance for Digital Signage Association, 2008

Travel limitations: North America (unless travel is funded by event)

Recent Presentation (1):

DSE 2012
Las Vegas Convention Center
Las Vegas, NC – 3/7/2012
Emerging Digital Screen Media Trends

Exploring key business trends, technology innovations, and consumer buying patterns and behaviors. A close look at shifting trends on the back-end (technology), the middle (business), and the front-end (consumers)

Recent Presentation (2):

DSE Fall Forum
Hyatt Mission Bay Resort
San Diego, CA – 9/19/2011
Digital Dreams. Budget Reality.
Determining your digital signage deployment readiness. A drill down into the total cost of ownership associated with a digital deployment.

Recent Presentation (3):

Parallel Technologies
Eden Prairie, MN – 5/15/2011
Dynamic Digital Signage Trends and Content Best Practices

Lunch and Learn with Linda Hofflander as she shares insights and techniques for launching a successful digital network and its content. Key takeaways: Identify key trends in place-based digital signage/screen media, Learn the Top 10 Rules of Content, Identify hidden content costs prior to budgeting and deployment.

Recent Presentation (4):

International Signage Expo
Convention Center
Orlando, FL – 3/24/2011
The Business Side of Dynamic Digital Signage

Setting the unique objectives central to each digital signage system and clarifying how the installed system will be evaluated upon completion of the project. Examine ROI and ROO and provide an understanding of the difference between hard dollar and soft dollar ROI.

Recent Presentation (5):

CISCO and Qoncert
Tampa Bay Buccaneers Headquarters
Tampa FL – 3/20/2011
Dynamic Digital Signage Trends and Best Practices

Lessons for sustainable success. As the planning, operation, and use of dynamic, place-based digital signage has matured, high value is being provided to communicators and marketers in places where people shop, visit, wait, gather, move, work, and study. Join Linda an a panel of DM experts as they explore and share their knowledge.

Expertise – Digital Signage Subjects:

  • Advertising
  • Content Creation
  • Content Management
  • Interactivity
  • Service
  • Software
  • Strategy

Expertise – Vertical Industries:

  • Casinos
  • Education
  • Financial/Banking
  • Hospitality
  • Restaurant
  • Retail
  • Transportation
  • Automotive
  • Quick Serve Restaurant (QSR)

Expertise – Project Management:

  • Justification
  • ROI Measurement
  • Planning
  • Training
  • System Management
  • Implementation
  • Post-Installation Evaluation

Expertise – Industry Outlook, Trends and Statistics:

  • General Trends
  • Specific Vertical Trends
  • Specific Technology Trends
  • Successes and Failures
  • Forecasts

Keith Kelsen
Chairman, 5th Screen Corporation
Scotts Valley, CA

Keith Kelsen, is considered the leading expert in DOOH. As an innovator, author, father of cellular digital signage and founder of one of the top digital signage technology companies, Mr. Kelsen is sought-after for his insight and knowledge in the digital signage industry, and plays an active industry role in evangelizing, educating and enhancing the global market for digital signage solutions and networks.

He is Chair of the Content Best Practices Committee for the international Digital ScreenMedia [Trade] Association, and directs an accomplished team representing industry-leading companies to improve the understanding and use of this powerful and influential medium. He is the author for the book titled “Unleashing the Power of Digital Signage”, the first book on content for the digital signage industry published by Focal Press.  In 2009 he was named “Digital Signage Man of the Year” by his peers for work he has done in the industry. Recently he was name as one of the “Top 5 Executives to Watch in 2010” by Digital Signage Today. He is also a member of the Advisory Board for the Digital ScreenMedia Association and writes the annual “Top 10 Trends” for the DOOH industry.

As Founder of MediaTile he built a world-class company that delivers and supports award-winning digital signage products and services in over 20 countries. Prior to founding MediaTile, Mr. Kelsen co-founded the Enterprise Broadcasting Company, an in-mall and retail info-tainment company. He began his career in film and television, and for over 25 years has produced and directed commercials, documentaries, internal communications, and television programs from several production studios he has founded, including Liquid Light Television and KCAT TV for Hearst Corporation.

Author

“Unleashing the Power of Digital Signage; Content Strategies for the 5th Screen” The author, Keith Kelsen, is a pioneer of the medium and an expert on its effective use. His point of view: It is the creation of effective content, specifically for this medium, that influences everyday people where they work, learn, shop, eat, and play.

Recent Engagements

  • 2011 Customer Engagement Technology World
  • 2011 Digital Signage Expo Content
  • 2010 MaxiMidia Brazil, broadcast to 20 cities
  • 2010 Viscom Gemrany
  • 2010 Digital Signage Show NYC
  • 2010 5th Annual Content Summit –“Chair”
  • 2010 Digital Signage Show –“Multiple Platforms”
  • 2010 Digital Signage Expo – “Feeding the Beast” and “Unleashing the Power of Digital Signage”
  • 2009 Building Digital Signage Summit –Chair
  • 2009 Digital Signage Association “Content Webinar” 900 registered viewers
  • 2009 Digital Signage Expo
  • Digital Signage Certified Expert Program -Guest Speaker “Content”
  • Basic Content Strategy Process and Design –Moderator
  • 2009 On Hold Music Association – “Digital Signage”-

Recent Articles

Annual Top 10 digital signage Trends for 2009-10-11

Digital signage Today,(Republished by over 40 publications, and referred to by over 100 blogs)

January 2011

http://www.digitalsignagetoday.com/article/178442/Digital-signage-The-top-10-trends-for-2011-Pt-I

It’s All About the Content Series 2010

Digital Signage Today

All about the content: A strategic blueprint for DOOH networks

New technology will change engagement through digital signage

All about the content: All screens all the time… Transmedia

Aspect ratios: How content ‘shapes up’

All about the content: Automated content and templates

Speaking Experience

Over the years Keith Kelsen has been a requested speaker at many premier events including NAB, NAPTE, DSE and CETW in US, Europe, Africa, Brazil, Asia, and  Australia.

Expertise – Digital Signage Subjects:

  • Advertising
  • Content Creation
  • Content Management
  • Hardware
  • Networking/Connectivity
  • Software
  • Strategy

Expertise – Vertical Industries:

  • Corporate
  • Employee Communications
  • Entertainment
  • Financial/Banking
  • Healthcare
  • Hospitality
  • Restaurant
  • Retail
  • Trade Shows/Conferences
  • Travel

Expertise – Project Management:

  • Justification
  • ROI Measurement
  • Planning
  • Training
  • Implementation

Expertise – Industry Outlook, Trends and Statistics:

  • General Trends 
  • Specific Vertical Trends 
  • Specific Technology Trends  
  • Forecasts

Patrick Quinn
President/CEO, PQ Media LLC
Stamford,CT

Patrick Quinn is President & CEO of PQ Media, the leading provider of custom media econometrics and the pioneer of alternative media research. PQ Media partners with Veronis Suhler Stevenson on the annual Communications Industry Forecast, the media industry’s benchmark for spending, usage and trends data.

Patrick is the publisher and co-author of PQ Media’s Alternative Media Research Series, the only source to provide media stakeholders with actionable strategic intelligence on emerging markets such as digital out-of-home media, word-of-mouth marketing, product placement, mobile marketing, and social network advertising, among others.

Patrick is also co-author of the Global Digital Out-of-Home Media Forecast, the first and only comprehensive source to define, size and forecast spending, usage and growth of digital OOH media worldwide. In addition, Mr. Quinn is a frequent speaker at major media industry events and a respected source of industry insights for global news media outlets including CNN, CNBC, Wall Street Journal, New York Times, USA Today, MediaDaily, Advertising Age and Media Week, among others.

Recent  Engagements:

State of the Digital Out-of-Home Media Industry and the Outlook for 2011

Led by Patrick Quinn, President & CEO of PQ Media (the leading provider of econometrics tracking emerging media worldwide), this session will present exclusive data from the brand new research in the 4th edition of the PQ Media Global Digital Out-of-Home Media Forecast 2011-2015, a comprehensive state of the Digital-Out-Of-Home (DOOH) and Place Based Media (PBM) industry. According to DailyDOOH.com, a leading online news portal in the DOOH/PBM industry, “There’s probably only one research company that we respect enough to purchase their work and that’s PQ Media. They have consistently produced outstandingly good material.”

Recent Publications:

For PQ Media:

  • Global Digital Out-of-Home Media Forecast
  • Global Branded Entertainment Forecast
  • Word-of-Mouth Marketing Forecast
  • Social Media Sponsorships Forecast
  • Political Media Spending Series
  • Alternative Media Research Series

For Veronis Suhler Stevenson:

  • VSS Communications Industry Forecast

Recent Presentation (1):

November 10, 2010

JDE/DSA’s Digital Signage Show (@CETW)

New York

Opening Keynote / Morning Power Panel

Patrick keynoted this event by providing exclusive YE09 and 1H10 data and analytics covering the state of the U.S. digital out-of-home media industry and offering his keen insights and perspective on where the industry is and where it’s going through 2011. Patrick keynote transitioned into the first morning’s power panel of leading OOH ad agency execs to discuss their perspectives on the digital place-based network business and its prospects for the future.

Recent Presentation (2):

May 21, 2010

MediaPost’s Digital Out-of-Home Media Forum

New York

The economics of digital OOH networks and billboards with exclusive data, insights and strategic intelligence covering: ad spend, growth, engagement, forecasts, platforms, venue categories, drill-down data, analytics, company profiles, U.S., Europe, Asia

Expertise – Digital Signage Subjects:

  • Content
  • Design
  • Hardware
  • Network Management
  • Service
  • Software
  • Strategy

 Expertise – Vertical Industries:

  • Education
  • Entertainment/Casinos
  • Financial/Banking
  • Government
  • Healthcare
  • Hospitality
  • Restaurant
  • Retail
  • Trade Shows/Conferences
  • Transportation
  • Travel

Expertise – Project Management:

  • Justification
  • Planning
  • Training
  • System Management
  • Implementation

Expertise – Industry Outlook, Trends and Statistics:

  • General Trends
  • Specific Vertical Trends
  • Successes and Failures
  • Forecasts

Matt Schmitt
CEO/Founder, Reflect Systems
Dallas, TX

Matt Schmitt co-founded Reflect Systems with the goal of creating an enterprise-class platform for digital content.  Mr. Schmitt is an experienced technology and media veteran and, as CEO, is responsible for the overall business operations and for strategic development of the company and its offerings.

Prior to founding Reflect Systems, Mr. Schmitt was with broadcast.com, a pioneering streaming media platform.  Upon acquisition of broadcast.com by Yahoo!, Mr. Schmitt managed the Emerging Technologies group for Yahoo! and was responsible for research and development of large scale media delivery solutions.

Mr. Schmitt previously managed operations at Fox Sports Direct and worked closely with all the major sports leagues, cable operators, and satellite providers to develop and deliver digital sports programming.

Publications:

Multiple white papers on digital media networks and how to deploy large scale signage networks.

Recent Presentation:

02/25/09

Digital Signage Expo 2009

Las Vegas, NV

Beyond Digital Signage 101:  Enterprise Digital Signage

Panel presentation, case study, Q&A on the challenges of deploying enterprise networked digital signage

Expertise: Digital Signage Subjects:

  • Content Management
  • Hardware
  • Interactivity
  • Networking/Connectivity
  • Software
  • Strategy

Expertise: Vertical Industries:

  • Corporate
  • Employee Communications
  • Financial/Banking
  • Hospitality
  • Restaurant
  • Retail

Expertise: Project Management:

  • ROI Measurement
  • Planning
  • Implementation
  • Post-Installation Evaluation

Expertise: Industry Outlook, Trends and Statistics:

  • General Trends
  • Specific Vertical Trends
  • Specific Technology Trends
  • Successes and Failures

Janet Webster
Consultant, Creative Solutions Consulting
Moneta, VA

Janet is currently an industry consultant focusing on strategies to improve the customer experience at Retail.  She formed her company in 2009 and has worked with both large and small technology corporations to develop plans to support customer experience expectations and requirements through technology solutions.  Creative Solutions Consulting, LLC also offers experienced facilitators/moderators to support corporate meetings and leadership programs.

Prior to establishing her consulting services, Janet worked for the U. S. Postal Service (USPS) for 28+ years. She worked in Information Technology for 17 years in a variety of analytical and managerial positions. Janet also worked in a variety of business functions at US Postal Service including Retail, Consumers, and Small Business; Marketing Systems; and Retail Operations. She held various Executive positions at USPS and was responsible for retail optimization and access management initiatives, retail service equipment programs (Point of Service, Automated Postal Center kiosks, and Vending), alternate access policies and programs, as well as retail marketing initiatives. Janet is a recipient of the prestigious Federal 100 Award – recognition for the “top 100 executives” from government, industry and academia who had the greatest impact on the government information systems community in 2004. She received the Self Service & Kiosk Industry Hall of Fame award in 2008, and she is also the recipient of the 2005 Kiosk Industry – Leader of the Year, Deployer Award. Janet is a contributing author to the 2006 Liberalization of the Postal and Delivery Sector (Chapter 16 – Economics of the U.S. Postal Service Alternate Access Retail Channels). She is a member of the KioskCom Advisory Board and is also a member of the Self Service and Kiosk Association Advisory Board. Janet was also a member of the Teradata Retail Advisory Board from 2005 through 2008.

Publications:

Janet is included in the Acknowledgements of the April 2010 “Embracing the Self Service Economy” research paper.

Contributing author to the 2006 Liberalization of the Postal and Delivery Sector (Chapter 16 – Economics of the U.S. Postal Service Alternate Access Retail Channels).

Recent Presentation (1):

November 6, 2013

Put Your Customers in Control:  Engaging Self-Service Solutions, CETW, New York, NY

Moderated discussion that provided insights around self-service solutions from several major brands as well as future self-service insights from an industry leader

Recent Presentation (2):

May 30-31, 2013

Escher Customer Conference, Dublin, Ireland

Moderated “end-of-day” recap discussion for the overall conference

Recent Presentation (3):

March 28, 2012

Understanding the Landscape of Customer Engagement Technology: Tutorial;  Customer Engagement Technology World, San Francisco

Participated as a speaker on the panel to discuss significant aspects of planning, integrating, and maintaining Customer Engagement Technology solutions.

Expertise – Self Service Subjects:

  • Content
  • Design
  • Service
  • Strategy

Expertise – Vertical Industries:

  • Government
  • Retail

Expertise – Project Management:

  • Justification
  • Planning
  • System Management
  • Implementation

If you are an ICX Association member and interested in participating, please complete our application form.

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