Whenever the term “digital signage” is used the term “analytics” is increasingly used in the same sentence or quickly...
Lyle Bunn (Ph.D. Hon.) is an independent dynamic media industry analyst, advisor and educator who, over the past 13 years of focus, has assisted hundreds of firms in the planning and optimization of their digital place-based media initiatives and has helped to train thousands of professionals. Lyle has been recognized with an Honorary Doctorate for his contributions to industry education and has been named as one of the eleven most influential people in the Digital Signage industry. He has published over 250 articles and whitepapers on related subjects, and served as principal writer and editor of Dynamic Media supplements in USA Today, The Wall Street Journal and The National Post. He serves on the advisory boards of the industry’s primary events and on the judging panel of its major awards programs.
Lyle Bunn has helped hundreds of organizations plan, implement, use and benefit from Digital Signage and Digital Out-of-Home media. His consulting, education and facilitation services can help your organization maximize its benefit from this new medium for customer, patron, public, staff or student communications.
Lyle Bunn brings business and project strategy to define “the big picture,” proven processes, the identification and coordination of resources and expert facilitation for sustainable success at the enterprise, business, project and end user levels
Lyle Bunn provides strategic and business counsel to investors, operators, suppliers and users of Digital Signage, Dynamic Media and Media Channels in Out-of-Home environments. Consulting services include:
- Strategy Architecting and Business Planning
- Validation and Refinement of Assumptions
- Digital Out-of-Home (DOOH) Project Planning & Management Situation/opportunity/market assessment
- Business and Project Tuning and Acceleration
- Alternatives Analysis and Sourcing
- Orientation, Training, Education and Facilitation
- Strategy Development,
- Relationship Architecting,
- Vendor Support
The “SPEED” Digital Signage Training Program, a 4-hour program comprised of eight modules has been developed and is delivered by Lyle Bunn to provide project and business development momentum.